GOtrip是一創新的旅遊分享互動平台，用戶可透過簡單的遊記系統製作相冊遊記，並與其他用戶共同編輯同一篇行程、互相分享交流。GOtrip亦打通了各個社交平台，令「遊記」由單純的「圖片+文字」，變成連繫全世界旅遊愛好者的橋樑。網站搜尋器提供大量景點資訊、全球超過13萬間酒店介紹及用戶評語，為網友提供最完善的旅遊參考。另配合各種手機apps，讓用戶隨時隨地分享旅遊體驗。GOtrip亦會和不同旅行家、名人及Blogger合作，以遊記、網上電台等方式，與網友分享旅遊見聞。
GOtrip is a creative local interactive travel website. The travelogue system not only allows registers to easily create journals and photo albums, but can also edit and share the same journal with your travel companions. GOtrip also opens up various social networking platform, which makes the simple “text + picture” travelogue to a bridge to link up all travel fans around the world. The powerful search engine provides massive attractions information, as well as details and users reviews for over 130,000 hotels worldwide, that gives users a complete travel reference. GOtrip mobile phone apps that users can share their travel experiences anytime anywhere. GOtrip teams up with various travel experts, celebrities and bloggers to share their travel experiences by travel notes and online radio programs.